African Style Story collections are inspired by different cultures and traditions from Africa and around the World. There is always a story and a team of designers and illustrators behind the process of creating our exclusively developed prints and designs.

Each garment is made in our workshop in Johannesburg and due to our focus on high quality, we have a limited production. Our exclusive, sophisticated and always comfortable collections can only be found at a selected number of curated stores.



Big Blue stores
Eastern Cape – B. SCENE boutique
Limpopo – ICON boutique
Mpumalanga – Prey boutique


Lisbon – Happy Company

* If you are interested in placing an order we are also happy to assist you directly via email